Lamest Tech Mascots and the endangered Maharaja

Wired magazine comes up 15 of the Lamest technology mascots, ever!

Technology has always had trouble appealing to the part of our hard-wiring that expects advanced machines to behave like sentient beings. It’s this problem that makes software product managers run screaming to careers in TV marketing, pet supply sales and toy manufacturing. In the meantime, they come up with blatant attempts to personalize tech products through animal and humanoid mascots.

Ramesh Narayan reminisces about mascots that have gone missing in India, save the Maharaja. Wait a minute – even he’s facing the axe.